Unit 11 p5, p6, m4 and d2 this is the task of sales and marketing staff however, advertising and promotional campaigns cost money and it will be up to the managers to decide how much to spend increasing turnover is, also, very important improvement it is normally cheaper to persuade existing customers to return or to spend more than it. Btec level 3 diploma in business unit 1 the business environment 3 assignment brief grading criteria p1 describe the type of business, purpose and ownership of two contrasting businesses p2 describe the different stakeholders who influence the purpose of two contrasting businesses p3 describe how two businesses are organised p4 explain how their style of organisation helps them to fulfil. Why is the internet so important to small businesses a business's marketing mix will depend on factors such as your product, your competitor's products, your target customers and your business's approach.
The internet offers the potential to achieve a global market success for any business businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing it creates opportunities, benefits and challenges for a. Pearson btec level 3 national extended diplomas in engineering engineering electrical and electronic engineering mechanical engineering computer engineering. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online easily share your publications and get them in front of issuu’s. Trusted by students worldwide over the past month, 21,189 students have bought study materials through stuvia.
Marketing mix – the marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market the 4p’s make up a typical marketing mix. For p6, learners could describe the influence of two different political environments which should include aspects, selected for their relevance, from the topics listed under both political and legal sub-headings in the unit contentbusiness activities can be read as any activities carried out by the organisation to achieve its purposes. P4, p5, p6, m2 p4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business p5 explain how internet marketing has made a. Of the personal computer and more recently the internet, communication methods have changed significantly gathering relevant information from a range of sources is a skill that needs to be developed using electronic and. The practicalities of going online section one: introduction the internet offers the potential to achieve a global market success for any business.
On mobile phone internet, connectivity issues, ability for those with limited ict experience to still access, menu their marketing objectives and the needs of their customers p4, p5, p6, m2, d2 scenario and task. Powerpoint's and notes sheets for staff and students in learning the content for p5 and p6 for unit 12 internet marketing for level 3 btec business studies. Performance of selected businesses may be enhanced through integrating internet marketing into their overall marketing strategies, despite the challenges encountered this evaluation will explore the principles, benefits, opportunities and challenges of internet marketing as learners weigh up opposing sets of considerations before reaching a final supported viewpoint.
P4: describe the benefits and opportunities for the business of using internet marketing within the marketing mix of a selected business using the structure of the 7 p’s of the marketing mix you need to describe the benefits and opportunities for a selected business i recommend you choose a. Unit 12 - p4 - p5 - p6 - m2 - internet marketing in business unit 12 - p4 - p5 - p6 - m2 - internet marketing in business preview 1 out of 14 pages share via facebook twitter report abuse also available in bundle (1) unit 12 - internet marketing in business ($1308) 1 essay. Sales promotion, sponsorship and direct marketing personal selling/direct marketing - using a sales force in store or at suppliers, or using door to door or cold call techniques target audience - internet can advertise to the world, tv is national, radio can be national or local who are your audience and what do they read, watch and.
Marketing mix) which have been affected by the internet internet marketing is about the use of the internet in achieving marketing success rather than being about the technology itself. Internet marketing, therefore, is about the using the internet in achieving marketing success rather than being about the technology itself as customers demand more from digital technologies, the technologists themselves are integrating functions and making it easier for more customers to take part.
To learners, and there is some useful material about their role on the internet the negotiations leading to the formation of the contract will have established the terms of the contract this. Btec business level 3 unit 12 - internet marketing p4,p5,p6,m2,d1 btec business level 3 unit 12 - internet marketing p4,p5,p6,m2,d1. Promotion-promotion is an important aspect in internet marketingbrining the products to the customers’ attention will help nike to generate more sales online promotion directly markets to the customers as it regularly pop-up sales ads.